The theme for this year is ‘Whāngaihia te reo ki ngā Mātua’ - 'Nurture the language in parents.' It is also the 40th anniversary of Māori Language Week and the Māori Language Commission have created two commemorative posters, inlcuding the one below.
‘40 Year Journey’
This poster engages the iconic image of Whina Cooper and her mokopuna from the 1975 land march, as they set off on the journey of a life time, now widely regarded as a flashpoint for Māori cultural reclamation. The northern matriarch’s protest was deliberately staged to coincide with the first Māori Language Day (later to become Māori Language Week). For Māori, land/whenua/pāpātuānuku and language/reo are inextricably linked. Alienation of one is an alienation of the other. This image is a reminder of our past and the long journey we have taken. It also reflects on the importance of parents and caregivers in nurturing the next generation.
So whāngaihia te reo (nurture the language) and karawhiua (give it a go).